Europe Entertainment Market Update - Year-End 2024
Touring activity is continuing in Spring 2025, with both short-term and long-term inquiries steadily increasing. Notably, we are now seeing lead times exceeding 12 months, which is rare in the entertainment industry. For the first time this quarter, we received production requests for January and February 2026, signaling a shift toward earlier planning.
Production levels are expected to remain steady throughout 2025, with a noticeable uptick anticipated toward the end of the year and into 2026. Europe is expected to see increased activity, driven by enhanced tax credit incentives across several filming destinations.
Top Cities/Markets Requested from the UK/Europe Entertainment Agencies: Dublin, Belfast, Oslo, Copenhagen, Hamburg, Barcelona, Stockholm, and London. Lisbon and Madrid are being requested more frequently. Some U.S. city tour requests do come through UK agencies, though this remains relatively uncommon, as U.S.-based agencies typically manage those markets directly.
Key Terms & Conditions for the Market: 15% commission, flexible cancellation policies, complimentary upgrades for tour Managers and artists, and complimentary late check-out are frequently requested.
Contact for this market is Wendie Esposito based in London, UK
