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Marketing

Leverage the power of Preferred Hotels & Resorts and its proven marketing strategies:

  • Attract new customers through multi-channel promotions
  • Increase traffic with focused programs and frequent traveler engagement
  • Build awareness and generate sales as part of brand campaigns
  • Stay connected through post-stay email marketing initiatives 

THE OPEN ROAD SERIES 2020

Complimentary Marketing Campaign (June - October 2020) 

Global Campaign Overview 

Global Campaign Round Up...coming soon

Let’s Get Local

Recognizing the importance of domestic travel in the coming weeks and months, we invite you to participate in “The Open Road Series” at no marketing cost to you. Starting in early June, the first of our campaigns will lead with a “Loving Local” message, meticulously designed to drive highly localized demand as travelers prepare to “hit the open road” again. 

 Campaign Pitch

The “Loving Local” campaign will promote Member Hotels to their local I Prefer communities, encouraging loyalty members to show their love and support to our hotels within the I Prefer Member’s city, state, or region. In the first wave of this campaign program, our intent is to harness the empathy and pride of local communities who have told us they want to “give back.”

Together, we will inspire travelers to hit the open road where we’ll be ready to receive them through our collective doors with a loving “welcome back.”