Is rate parity still relevant given COVID 19?
It couldn’t be more relevant. Customers are using all kinds of sites to shop for travel – aggregators, metas, OTAs, airlines and destination sites, social media, even retail sites. Controlling each site by price is a recipe for disaster. Why?
Watch the quick 2 1/1 minute video on three key considerations and read this article about parity in the time of COVID. Staying in parity will drive more direct and more profitable bookings.
Watch recorded webinars on rate parity & wholesaler redistribution! More coming soon.
Previous webinar recordings:
Google answers questions from hoteliers on how to maximize their presence on Google hotel platforms, and discuss the importance of data and parity. (52 minutes)
Watch the full recording of Chief Tease Charlie Osmond in conversation with Product Manager Grace Santos-Murphy discussing Booking.basic and the measures OTAs have been taking to combat the issue of undercutting by wholesale rates. (40 minutes)
An understanding of travel agency and corporate self-booking tools, how rates are distributed to them from various sources – and how the traveler is offered the lowest of a vast combination of rates. (15 minutes)
PhocusWright moderated webinar on rate parity, which includes OTA Insight and Wyndham Hotels. Registration is required, but it only takes a minute! (1 hour)
Read the fine print about the Expedia Revive and Recovery Program - be careful with what you agree.
Highlights from travel agent poll about their behaviors, preferences, and GDS usage.
Nustay will become a hotel supply partner to Agoda.
The 'rogue' OTA channel is getting squeezed - lessons learned from Amoma's business behavior and its insolvency.
The data shows no signs of GDS bookings slowing down, so improve your performance by improving your relationships with travel agents.
How do you solve a problem like Amoma?
The hotel distribution landscape is a lot like an Ikea store layout.
Online travel agent Amoma has ceased trading, and visitors to the site are directed to their official statement.
This short article identifies key issues and provides easy to understand solutions to reduce the disparity of unwanted rates online.
This article discusses the issues with these two new initiatives by Expedia and Booking.com: Expedia's Add-On Advantage and Booking.basic.
Triptease speaks with Dr. Jan Sammeck of Deutsche Hospitality to discuss trends affecting travel, future of Google and metasearch, and his experience working for an OTA.
Expedia is waiving contract clauses which prevented independent hotel owners from undercutting their listings through their own channels, but has indicated it will punish hotel operators who take advantage of the changes.
Hoteliers discuss how they are addressing challenges in rate management, such as raising rates and achieving rate parity across distribution platforms.
The scale of the wider 'wholesaler problem' and whether there's anything hoteliers can do to combat it before their out-of-parity rates appear on OTAs.
A comprehensive look at rate parity from its origins to its current legal status around the world.
Reservation re-sale sites like Roomer and Cancelon (and even Airbnb) allow guests with non-refundable room reservations to sell them online.
Articles written by your experts in Hotel Optimization at Preferred Hotels & Resorts.
Why rate parity is important as hotels reopen.
Why discounted wholesale rates appear on OTAs, and tips on how to control the problem.
How to remedy mysterious low rates online and wholesaler distribution.