Revenue & Distribution

Preferred Travel Group supports each member hotel to maximize the effectiveness and revenue production of the Preferred Travel Group distribution network, products, and services.


This is done through certified Hotel Revenue Optimization Team Members who are assigned to hotels within a geographic region. Our team of more than 20 managers in 12 offices globally represents a diverse range of talent with more than 200 years of combined industry experience. This includes our Revenue Optimization Services Teams, who are available to assist you with elements related to the Revenue & Distribution platform, including SynXis.


Our team of specialists are seasoned professionals in the areas of Revenue Management, Distribution and Revenue & Distribution related technology including SynXis CR, Lanyon, Amadeus Hospitality products such as Agency 360, Demand 360, a variety of PMSs and more. 


The service includes, but is not limited to:

  • Strategic support for our distribution network, central reservations system, and ProTools, PHG's Revenue Management Toolbox. Hotel Revenue Optimization Teams help hotels to determine the best way to use our products, services, and systems to generate profitable bookings

  • New and existing hotel systems implementation, and reservations and general process training, which are conducted via webinar, at regional locations, and on-site at member properties

  • Regular Business Review Reporting with consultative recommendations for improved revenue production for each hotel

  • Communication of important Best Practices for revenue optimization