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Rate Parity | PreferredNet

Rate Parity

Today’s distribution landscape is complicated. Wholesalers and OTAs sell, then resell, their rates to a vast network of resellers who then offer it to the consumer anywhere and everywhere the internet can take them. This plethora of channels and rates needs to be controlled to effectively optimize revenue. While some global regions may enforce laws that restrict what we can require of an OTA, by maintaining one same price across all our distribution channels, we in fact have rate parity – all on our own.

Preferred Hotels & Resorts offers the world’s best independent luxury hotels, including yours, to millions of customers. But, our global distribution efforts are only effective if the customer finds the best price on our direct booking channels – Preferred’s and yours. Below, you will find a selection of expert resources we have compiled to help arm you and your team with a variety of information and insight on this phenomenon. We are also offering free webinars for more personalized direction.

Read on, then call Preferred. We’re here to help!



Subscribe to FREE upcoming sessions on rate parity & wholesaler redistribution! More coming soon.

Previous webinar recordings:

Rate Parity and Wholesaler Distribution in the Americas

Rate Parity and Wholesaler Distribution in Asia Pacific

Rate Parity and Wholesaler Distribution in Europe

Rate Parity and Wholesaler Distribution in India, Middle East and Asia

Google answers questions from hoteliers on how to maximize their presence on Google hotel platforms, and discuss the importance of data and parity. (52 minutes)

Watch the full recording of Chief Tease Charlie Osmond in conversation with Product Manager Grace Santos-Murphy discussing Booking.basic and the measures OTAs have been taking to combat the issue of undercutting by wholesale rates. (40 minutes)

An understanding of travel agency and corporate self-booking tools, how rates are distributed to them from various sources – and how the traveler is offered the lowest of a vast combination of rates. (15 minutes)

PhocusWright moderated webinar on rate parity, which includes OTA Insight and Wyndham Hotels. Registration is required, but it only takes a minute! (1 hour)



Highlights from travel agent poll about their behaviors, preferences, and GDS usage.

Nustay will become a hotel supply partner to Agoda. 

The 'rogue' OTA channel is getting squeezed - lessons learned from Amoma's business behavior and its insolvency.

The data shows no signs of GDS bookings slowing down, so improve your performance by improving your relationships with travel agents.

How do you solve a problem like Amoma?

The hotel distribution landscape is a lot like an Ikea store layout.

Online travel agent Amoma has ceased trading, and visitors to the site are directed to their official statement.


This short article identifies key issues and provides easy to understand solutions to reduce the disparity of unwanted rates online.


This article discusses the issues with these two new initiatives by Expedia and Expedia's Add-On Advantage and Booking.basic.



Triptease speaks with Dr. Jan Sammeck of Deutsche Hospitality to discuss trends affecting travel, future of Google and metasearch, and his experience working for an OTA.


Expedia is waiving contract clauses which prevented independent hotel owners from undercutting their listings through their own channels, but has indicated it will punish hotel operators who take advantage of the changes.


Hoteliers discuss how they are addressing challenges in rate management, such as raising rates and achieving rate parity across distribution platforms.


The scale of the wider 'wholesaler problem' and whether there's anything hoteliers can do to combat it before their out-of-parity rates appear on OTAs.


A comprehensive look at rate parity from its origins to its current legal status around the world.


Reservation re-sale sites like Roomer and Cancelon (and even Airbnb) allow guests with non-refundable room reservations to sell them online. 


Articles written by your experts in Hotel Optimization at Preferred Hotels & Resorts.

Why discounted wholesale rates appear on OTAs, and tips on how to control the problem. 

How to remedy mysterious low rates online and wholesaler distribution. 


Fencing Wholesaler Dynamic Rates

Defining Distribution for Wholesalers

Tackling Resold Prepaid Bookings

Self Booking & Agency Tools

Finding Rogue Wholesale Rates on OTAs

Resolve Negotiated Rate Audit Failures

Daily Rate: Step by Step

Building an OTA Merchant NET Rate Derived from a Dynamic Best Available Rate

Ideas for Tackling Rate Parity in Wholesale Contracts