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Integrated Quality Assurance (IQA) is a custom-designed quality measurement program that assures guest satisfaction and measures compliance with Preferred brand standards. Preferred utilizes two measurement tools for a complete picture of hotel quality and reputation: Preferred utilizes two IQA measurement tools for a complete picture of hotel quality and reputation:
All IQA participating properties have access to two platforms: Our Online Reputation Management (ORM) tool measures customer satisfaction and provides a summary of key indexes and identifies changes compared to the previous period or the same period last year as well as specific reviews and comments posted by guests. Skillful management of customer feedback is critical to a hotel’s success. Negative testimonials or comments in popular online forums, as well as scams and false users, can potentially put your hotel’s reputation in distress. Management Response in these situations can be a game-changer, allowing you to recognize the guest’s feedback and respond accordingly. Meanwhile, positive comments can be used by your management to recognize team members who are going above and beyond to provide the best possible guest experience. REVIEWPRO OFFERS THREE YEARS OF HISTORICAL DATA FOR ONLINE REPUTATION; DOWNLOAD ANY REPORT YOU WOULD LIKE TO STORE FOR THE FUTURE. IF YOU NEED ACCESS TO YOUR REVIEWPRO ACCOUNT, OR ASSISTANCE SETTING UP ADDITIONAL USERS FOR YOUR PROPERTY PLEASE CONTACT IQASUPPORT@PREFERREDHOTELS.COM. |
