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Retailing Insights is an online reporting tool created specifically for hoteliers to monitor and measure their digital
marketing and booking engine performance to accurately plan initiatives and understand conversions. It effectively
monitors all aspects of digital marketing to determine an actual return on investment and conversion ratio for every online
marketing action, so the hotelier can make calculated and strategic decisions on how to spend future marketing dollars.

SynXis Performance Insights (PI) is a web-based analytical tool that enables hoteliers, especially Revenue
Managers, to quickly analyze their past and future hotel reservations. With intuitive reporting and visualizations,
SynXis PI powers reservation analysis across date ranges, 10+ dimensions, and a variety of metrics. This helps hotel
Executives and Business Managers to understand the “hits” and the “duds” of their revenue management strategy and
adapt quickly.

TravelClick’s Agency360, the only comprehensive database of agency bookings on the market, has the data you
need to increase bookings, shift share, and improve performance. With past and future bookings for your hotel and
competitive set tracked over time, hoteliers can craft powerful travel agent strategies with data filtered by agency,
consortia, and competitive set receiving easily actionable performance summaries.

STR (STAR Competitive Performance Reports) is the source for premium global data benchmarking, analytics,
and marketplace insights. The data in the STR is confidential, reliable, accurate, and actionable by sharing the hotel’s own
performance in relation to its hand-picked competitive set by month/week/day for the last 18 months in all key metrics
including growth indices. Such marketplace insights are built to fuel growth and help make better business decisions.