Web analytics tools for a hotel’s website is becoming more and more prevalent in today’s hotel industry. Using web analytics to measure, collect, analyze, and report web data is an important part of a hotelier’s overall web strategy. As part of this strategy, it is important not only to include all pages of a hotel’s website with analytics, but also the hotel’s booking engine from the moment of the availability check, up to and including the final confirmation.
The latest Sabre Booking Engine (SBE) is compatible with many popular analytics tools on the market (i.e. Google Analytics, Bing, Facebook, and Adobe).
Below are a series of presentations which will take you through the discovery of what web analytics do, how you or your web agency can effectively integrate within the Sabre Booking Engine (SBE), and tips on how using a Google Tag Manager (GTM) can be an effective strategy in consolidating and managing all your different tracking in one place as well as many other 3rd party scripts and tools.
This presentation is a brief introduction to web analytics and outlines the basics of what analytics are, how they work, how to use them appropriately, and why your property should consider using analytics for your business needs.
Web Tracking – Integrating with Synxis
Now that you know the basics and how analytics can benefit your business, this presentation will guide you through the various tools available on the market and how these tools can be integrated with the Synxis Booking Engine (SBE).
Web Tracking – Sample Integration with GTM and GA
Integrating analytics tracking requires an orderly setup and can sometimes get complex depending on the way it is integrated and also based on the number of different scripts integrated with your website and booking engine. It is highly recommend to use Google Tag Manager (GTM) to best manage your analytics in one place and by utilizing Sabre’s existing framework for GTM. This presentation will outline some examples on how this can be accomplished.
