Golden Getaways: Lunar New Year Campaign
We’re excited to launch Golden Getaways, our China-focused campaign for Lunar New Year 2025. Targeting affluent Chinese travelers, this initiative offers premium benefits, including breakfast, room upgrade (subject to availability) and I Prefer bonus points, to drive bookings and enhance guest experiences.
The campaign runs from January 27 – February 10, 2025 for stays throughout the year and is supported by a multi-channel marketing strategy.
For full details, please refer to the campaign deck here.
