I Prefer Member Rate FAQs

1. Is there a cost to participate? 

No, there is no cost to participate in the I Prefer Member Rate program.

2. Who can view and book this offer? 

I Prefer Member Rates are intended to be live and visible across the IBE, Voice, Mobile, and GDS channels; however, guests must be an I Prefer Member to book the rate and receive the discount.

3. What if a Non-Member books this rate? 

Non-members who book the rate will be enrolled into the program and sent an I Prefer account activation email. The account must receive active consent for guests to receive continued membership and marketing communications. If a guest does not have a Member ID at check-in, the hotel should enroll the guest prior to check-in; or if the reservation does not have an email address for the guest, the hotel should collect that information and create the member account upon arrival. 

If a guest declines or cancels their I Prefer membership prior to arrival, hotels have the ability to alter the booking to a Best Available Rate (“BAR”).

4. Can travel agents book an I Prefer Member Rate for their clients?

Yes, travel agents can book the I Prefer Member Rate on behalf of their clients. The I Prefer Member Rate is available on the GDS for select properties; travel agents may also book on the hotel's website directly or through Preferred Hotel Group's brand websites.

5. Are I Prefer Member Rates commissionable to Travel Agents?

Yes, I Prefer Member Rates are commissionable. In order to receive commission, Travel Agents need to add their IATA number to the booking.

6. Can I offer more than a 3% discount per night on the standard Member Rate? 

Yes, please. We encourage you to offer a discount greater than 3% to I Prefer Members. Many hotels offer greater discounts and revenue manage the rate. See the I Prefer Member Rate (COVID-19 Recovery Initiative) (above).