How to Implement the Standard I Prefer Member Rate

If you haven't already implemented the Member Rate, please contact us at and we will assist you with completing the steps to participate.

Please be aware that:

  • The Preferred Hotel Group Distribution Services department will load the I Prefer Member Rate as rate code MKTIPM. The rate will:

    • be derived from best available rate minus xx percentage off 

    • be for all room types that are attached to the hotel's best available rate

    • be available in the IBE, Mobile, Voice, and GDS channels

    • have initial availability equivalent to the hotel's best available rate

    • be made commissionable to Travel Agents with a valid IATA number, at a rate of 10%

  • The Hotel's Reservation and Revenue Management contacts will be notified upon completion of rate loading

    • Hotels can control rate, availability, and inventory at any time through the CRS once notified that the rate is active

  • EU/EEA Hotels are legally responsible for providing the translated Member Rate on the booking engine in their local language, if the language is supported in Synxis. This translation can be loaded in as follows:

    • If you have the language enabled prior to the time of rate loading, the Preferred Hotel Group Reservation Database Team will load in the translated copy for you

    • If you enable a language after the rate has been loaded, you can find the translated copy here to enter directly into the CRS

View our Frequently Asked Questions (below) or contact your Regional Director for more information.