How does this strategic partnership with ConferenceDirect benefit you?
- We are your sales extension with deep partnerships with the ConferenceDirect associates
- Ability to host individual team retreats (ie Team Landers always does 1-2 retreats per year with Preferred around the world) – generates interest/exposure for your hotels for our top customers
- Enhanced marketing exposure and visibility through CD portal
- We can drive out your hot dates/special offers to the CD sales force to bring traction and interest to your hotels
- Deep relationships with Associate and also many end users. Relationships are on both sides to maximize your chance of winning the business.
- ConferenceDirect associates attend our events in greater numbers and participate in IMEX and other tradeshows in our buyer groups.
- Associates are motivated by IPrefer planner points and are motivated by our program
- Strategic conversations with leadership on CD team to move the needle for booking business into our portfolio
What does signing up for the PREFERRED PARTNER PROGRAM (PPP) get me access to?
- Attendance in ConferenceDirect Annual Partner Mtg (APM)
- Participation in ConferenceDirect Signature Events
- Customized Reporting
- Preferred Status in Cvent
- Enhanced visibility on the ConferenceDirect intranet
- Internal Communication Broadcasts
- Digital Marketing Opportunities
- Elevated chance of successful bookings: 96% of CD’s 13,000+ Annual Booking are placed at PPP Hotels
As an additional Brand benefit for you, we were able to negotiate more favorable terms on their Preferred Partner Agreement (PPA) that will save you upfront money and mitigate your need to pay out so far in advance:
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50% of commission upon booking with remainder due once program actualizes
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Prior PPA terms
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Current Preferred Hotels & Resorts PPA Terms
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How much is due?
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Maximum of $25,000
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Maximum of $15,000
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When will the advanced commission be owed?
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No more than 36 months out
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No more than 18 months
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Already a participant
- Business as usual – ConferenceDirect associates are not mandated to source Preferred Hotels NSO team. They choose to work with us based on our relationships.
- If you are already participating in the ConferenceDirect PPP program, you can now join the Preferred brand agreement for no additional costs and still enjoy our enhanced terms.
- The $700 per year fee that you have spent on previously paid fees can roll under our agreement.
- Click here to view PPP Addendum
- Contact us for further questions on addendum
First time participant
Have questions or want to discuss in further detail? Please reach out to Amy Butterfield abutterfield@preferredhotels.com or Christie Pienaar cpienaar@preferredhotels.com
