Enterprise Events Group (EEG)



Founded in 1995 and headquartered in San Rafael, California, USA.  EEG is an award-winning agency in the event management industry. Their seasoned, passionate team delivers exciting, inspiring events that embody and shape clients’ brand. From boardrooms to stadiums and everywhere in-between, the EEG 360-degree approach delivers exceptional experiences, one event at a time. They handled hundreds of events annually with a 60/40 split between domestic and international programs.  They have an impressive 95% customer-retention rate, serve Fortune 500 companies in various industries and have operated programs in more than 65 countries.
 


Their account teams provide service in the areas of event strategy, creative/brand activations, production, full-service event logistics, and more. They also utilize a global network of best-in-breed partners and destination management companies who help provide their clients with outstanding service and value, every step of the way. They are customer-obsessed, which means they will always go the extra mile to deliver the perfect, custom-tailored event that drives business results. 


Meetings range from high-level board meetings to large international incentive programs to major user conferences, and everything in between. 


Preferred is fortunate to have generated over $ 1 million in incremental contracted business with Enterprise Events Group in the past two years.


BENEFITS & TERMS OF THE AGREEMENT


Preferred Hotels & Resorts member hotels will benefit from the agreement in the following ways:

  • All EEG team members are aware of our partnership, including the commitments and benefits to the parties

  • Increased visibility for member hotels on their venue sourcing tool Cvent with Preferred Hotels & Resorts clearly distinguished as a preferred partner.

  • Opportunity to engage with the EEG team. This Account relationship is managed by Jennifer Collins, Senior Director of Group Sales, based in Northern California.  In light of our preferred supplier status, their teams are motivated to drive business to our member hotels whenever possible.  To increase your engagement, contact Jennifer to determine the best opportunity. 

  • Leads will come directly to member hotels via Cvent.

  • Preferred Hotels & Resorts will be listed as the NSO from the initial inquiry as a result of the preferred agreement.  By being copied on the lead as an NSO, this is a direct request to include our team in the response and with ongoing communication.  Please partner with the Preferred GSO to help you win the business for your hotel over the competition.

  • The EEG team prefers to work through their GSO contacts and relies upon them to help qualify important decision criteria for their clients and evaluate prospective venues. They request information to be streamlined and centralized with the GSO.  Please be sure to keep Jennifer in copy on any communications regarding active RFPs with EEG. 

  • Preferred Hotels & Resorts Member Hotels will be required to pay commission to Enterprise Events Group at the rate of 10% upon the total gross accommodations revenue only excluding VAT at the prevailing rate.


Should you have any questions relating to this partnership, please contact Jennifer Collins.

 

Deep Dive into the EEG Top Account

Enterprise Events Group