WHAT IS SYNXIS RETAILING?
The SynXis Retailing Recommendation Engine uses machine learning to make targeted offers
based on predictive analytics. This increases booking conversions by suggesting relevant
ancillaries, leading to higher guest satisfaction and revenue as well as providing a competitive
edge for hoteliers.
Note: Once SynXis Retailing is enabled, the hotel will not be able to use the Dynamic Packages
functionality at the same time. It is also not possible for hotels to revert to Dynamic Packages
once the Retail Studio is implemented; Retail Studio is a permanent solution.
