ABOUT BUSINESS INTELLIGENCE

Revenue optimization turns your hotel from a business to a profit center. To do this, a hotelier
should engage in data mining and third party tools to understand the business in fine detail.
Preferred Travel Group has partnered with several companies to offer a selection of best-in-class
tools for such a service:

Sabre Digital Experience — Retailing Insights and Performance Insights
Amadeus Hospitality Business Intelligence — Agency360 Competitive Agency Detail and Demand360 Historical and Future Market Demand Data
STR — Monthly and Weekly STAR Competitive Performance Reporting
The Hotels Network — Booking Engine Conversion & Personalization and BenchDirect Conversion Reporting