Preferred Pineapple Week
June 20 -June 27, 2026
Our team was excited to bring back Preferred Pineapple Week starting Saturday June 20 with a week-long celebration culminating on International Pineapple Day, Saturday, June 27.
As with previous years, the intent behind the campaign was to provide a turnkey way for us to highlight independent member hotels around the world on our brand social channels, re-engage consumers with some of the incredible stories from across our portfolio, and celebrate travel through the symbolism of our brand’s pineapple logo – the universal icon of hospitality.
Preferred Pineapple Week 2026: Stays with Stories:
As the emblem of Preferred, the pineapple has always represented more than a motif. It has stood as a promise of warmth, welcome, and hospitality that leaves a lasting impression.
This year, Preferred Pineapple Week returned to that founding spirit with a theme that speaks to the soul of independent hotelkeeping: Stays with Stories.
Across seven days, the spotlight shone on the remarkable narratives found across the portfolio - the details, the characters, and the moments that transform a stay into something guests carry with them long after they leave.
Each day introduced a dedicated theme, designed to showcase the full depth and diversity of what makes an independent hotel truly extraordinary.
Please find the full campaign results presentation now live for review here.
We want to take a moment once again to thank each and every one of you who joined us in celebrating Preferred Pineapple Week and look forward to reaching out in due course for next year. Until then, please do reach out if you have any further questions or feedback.
