The Spotlights

Spotlight Campaigns illuminate your hotel's unique features through tailored messaging and placements that draw attention to your location and amenities. Designed to reach target audiences with maximum impact, Spotlights emphasize the benefits of your property’s region, as well as your on-site experiences.  

 

New for 2023  

  • Participation is available to all properties, including those not participating in The Essentials.
  • Additional chances to participate in Experience Spotlight Campaigns.
  • Flexibility to split a particularly popular campaign into two segments if necessary, allowing even more properties to participate in particularly popular campaigns. (Must have a minimum of 8 participating hotels per campaign)
  • Possibility to create a bespoke Spotlight Campaign for small groups or cluster of hotels (Must have a minimum of 8 participating hotels per campaign)