APAC Marketing Strategy
Click HERE to listen to Preferred’ s APAC Marketing & Communication Webinar
Market Overview & Trends
The APAC travel industry is rebounding strongly, nearing 90% of pre-pandemic levels.
- Top Destinations include: Thailand, Japan, South Korea, Malaysia, and Singapore, with growing interest in Europe and North America.
- Consumer Preferences: Luxury travel, digital-first planning, and wellness-focused experiences continue to drive demand.
Preferred Strategic Objectives:
To capitalize on this momentum, our marketing and communication strategy is designed to:
- Strengthen Preferred Hotels & Resorts’ Brand Presence
- Drive outbound travel from China into key destinations
- Boost inter-regional travel within APAC
- Expand the I Prefer Membership program across the region
Key Initiatives & Opportunities for Your Hotel
- Preferred will launch multiple campaigns around peak travel seasons to maximize visibility and bookings.
- Offer Strategy: We will promote the Advance Purchase Offer (MKTADV) in our marketing.
- To fully leverage our marketing efforts, we encourage hotels to load the Advance Purchase Offer (MKTADV) - Rate Loading Instructions HERE
Watch the Webinar & Review the Deck
Stay informed on our latest strategy and key marketing insights.
- Listen to our recorded webinar HERE
- Review the presentation deck HERE
