Beyond Green’s mission is to showcase the ‘Sustainability Leadership’ of our member properties. We highlight members ‘Sustainability in Action’ examples on our website, and to reinforce our leadership position, we are launching a ‘Sustainability Leadership Program’. The program will help us showcase the latest news, success stories, and research updates on member’s sustainability initiatives, to feature in our messaging on your behalf through PR, social media, Good Stories blog and newsletters to both consumer and trade audiences. Read full program overview here.
How will the Sustainability Leadership Program Work?
A series of virtual calls (approximately 1 hour) will be developed, focused on different elements of sustainability, open to ALL Beyond Green members to attend
Two member properties will be invited to present (20 minutes each) and lead a discussion on each topic, with time allocated for all members to provide their input and news (20 minutes)
Beyond Green copy writers, social media and PR staff will attend each call to capture the findings and utilize in subsequent messaging linked to our communications strategy
Dates and timings of each call will be shared by email and will be recorded for those not able to attend
Initial Schedule of Sustainability Leadership Calls:
|
Sustainability Theme |
Presenting Hotels |
Date |
|
BARRIER REEF PRESERVATION AND SUPPORTING MARINE LIFE |
Coulibri Ridge andBeyond Mnemba Island The Brando |
December 13 |
|
WILDLIFE PROTECTION |
Vermejo, a Ted Turner Reserve &Beyond |
February 2 |
|
NATURE AND HOTELS IN PARTNERSHIP |
Post Ranch Inn Borgo Pignano |
April 26 |
|
SUPPORTING LOCAL COMMNUITIES |
Arenas Del Mar Parkside Hotel Hidden India Mahavan |
June 6 |
|
PRESERVING CULTURAL HERITAGE |
Three Camel Lodge Aristi Mountain Resort |
September 19 |
|
INNOVATIONS IN UPCYCLING AND RECYCLING |
The Ranch at Laguna Beach Cavallo Point |
October 19 |
