Following a meeting of members in April 2022, ‘In Good Company’ is the name given by members to the program of how members can support the Beyond Green brand and collaborate commercially with their fellow Beyond Green members. We all have a shared interest in helping elevate Beyond Green’s brand awareness, and reinforce each other’s membership as one of ‘Planet Earth’s Most Sustainable Hotels’.
1. Support Your Brand - Examples include:
Beyond Green Initiatives
Feature our Beyond Green Plaque
Have staff wear our Beyond Green lapel pins
Moleskin books & pencils on order
Participate in brand Social Media Campaigns
Use Beyond Green hashtags in your social posts
Member Initiatives
Beyond Green logo on door key, in room materials
Place ‘Badge’, logo & description on your website
Feature brand video on in-room TV’s
Feature membership in sales/marketing/PR efforts
Collaborate on sustainability initiatives
2. Collaborate Commercially
There are many ways members can collaborate on sales & marketing opportunities as well as staff benefits, helping to cross marketing and sell each other with minimal cost through reciprocal initiatives. Examples include, but are only limited by our own imaginations and willingness to engage with fellow members:
Joint sales calls / booth space
Marketing promotions via past guest emails
Staff swaps / vacation benefits
Feature fellow members on your website / sales materials
Contact: mthomas@staybeyondgreen.com with ideas or examples to share with members.
