THOR
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Profile:
THOR, Inc., an international travel services company, has been providing products and services to the world’s leading travel providers since 1977. THOR’s travel agency members have access to a variety of programs, including the THOR Hotel Program, THOR Car Program and THOR Services Program.
Travel agency members benefit from the special relationships THOR has with its suppliers – these suppliers offer THOR members negotiated rates and guaranteed commission, as well as exclusive offers and promotions throughout the year. Additional membership benefits include specialized networking events, award-winning industry publications and access to a library of digital travel media for agencies’ own consumer marketing.
Additional Company Information:
How To Work This Account:
2021 THOR Requirements
THOR Consortia Rate THR:
- Rates must be commissionable to THOR travel agencies (min. of 10% in US and 8% for non-US properties)
- Rates must be held to parity as offered to other consortia
- Rates must be held to last room availability (LRA) and the least restricted rates
- There cannot be a minimum night stay requirement unless the hotel is an extended stay property
THOR Promotional Rate THX:
- Rates must be commissionable to THOR travel agencies (min. of 10% in US and 8% for non-US properties)
- Rates do not have to be held to parity and may be restricted rates as long as they are still commissionable
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Premier Membership – USD $1,099
- Access to over 3,200 travel agencies
- One rate audit to verify you are loaded correctly
- One Travel Agent Deal advertisement during the 2021 year
- Press releases and travel agent FAMs/rates posted to THOR’s website throughout the year
- Participation in THOR’s exclusive online hotel directory, the THOR Hotel Navigator
- Up to 3 property photos (all photos attained via Travelport HCP) displayed in the THOR Hotel Navigator
- THR Consortia Rates displayed from the various GDSs will be available to book in all distribution channels noted above
- THX Promotional Rates displayed from the Vari ous GDSs will be available to book in all GDSs
- Ability to load all room types (in addition to room types mentioned in RFP)
- Personalized support services from our account managers and THOR’s Hotel and RFP help desks
- Ability to market your property to active corporate and leisure travel agents through THOR’s multi-award-winning publications (available at an additional fee)
Premier Plus Membership – USD $1,399
Everything in the Premier Membership, with the following enhancements:
- A 20% discount off all THOR advertising for the entire 2021 year
- Unlimited property photos (all photos attained via Travelport HCP) displayed in the THOR Hotel Navigator
- Logo (attained via Travelport HCP) displayed in the THOR Hotel Navigator
- Top placement and highlighted designation in the THOR Hotel Navigator
GO FURTHER with THOR - Optional Add-On: $299
- Add on to either the Premier or Premier Plus Membership
- Flexible Rates displayed on all Travelport GDS PCCs using rate access code 4TM
- Reach up to 65,000 additional agencies
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Marketing Opportunities:
GOLD – USD $3,535
- (2) Standard Ads in Supplier Notes email newsletter
- Sixth Page Ad in THOR Advantage magazine
- Digital Interstitial Ad-Interactive in THOR Advantage magazine
- Leaderboard Banner Ad on the THOR website
SILVER – USD $2,475
- (1) Square Ad in Supplier Notes email newsletter
- (1) Standard Ad in Supplier Notes email newsletter
- (1) Sixth Page Ad in THOR Advantage magazine
- (1) Leaderboard Banner Ad on the THOR website
BRONZE – USD $1,865
- (2) Standard Ads in Supplier Notes email newsletter
- Sixth Page Ad in THOR Advantage magazine
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Late Submissions: Please contact Lenora Minassian with any questions at consortiasales@preferredhotels.com or dial +1 949 719 3345
*Participation fees will be invoiced directly by Preferred Hotel Group, Inc.
