THOR

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Profile:

THOR, Inc., an international travel services company, has been providing products and services to the world’s leading travel providers since 1977. THOR’s travel agency members have access to a variety of programs, including the THOR Hotel Program, THOR Car Program and THOR Services Program.

Travel agency members benefit from the special relationships THOR has with its suppliers – these suppliers offer THOR members negotiated rates and guaranteed commission, as well as exclusive offers and promotions throughout the year. Additional membership benefits include specialized networking events, award-winning industry publications and access to a library of digital travel media for agencies’ own consumer marketing.


Additional Company Information:

How To Work This Account:

2021 THOR Requirements

THOR Consortia Rate THR:

  • Rates must be commissionable to THOR travel agencies (min. of 10% in US and 8% for non-US properties)
  • Rates must be held to parity as offered to other consortia
  • Rates must be held to last room availability (LRA) and the least restricted rates
  • There cannot be a minimum night stay requirement unless the hotel is an extended stay property

THOR Promotional Rate THX:

  • Rates must be commissionable to THOR travel agencies (min. of 10% in US and 8% for non-US properties)
  • Rates do not have to be held to parity and may be restricted rates as long as they are still commissionable

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Premier Membership – USD $1,099

  • Access to over 3,200 travel agencies
  • One rate audit to verify you are loaded correctly
  • One Travel Agent Deal advertisement during the 2021 year
  • Press releases and travel agent FAMs/rates posted to THOR’s website throughout the year
  • Participation in THOR’s exclusive online hotel directory, the THOR Hotel Navigator
  • Up to 3 property photos (all photos attained via Travelport HCP) displayed in the THOR Hotel Navigator
  • THR Consortia Rates displayed from the various GDSs will be available to book in all distribution channels noted above
  • THX Promotional Rates displayed from the Vari ous GDSs will be available to book in all GDSs
  • Ability to load all room types (in addition to room types mentioned in RFP)
  • Personalized support services from our account managers and THOR’s Hotel and RFP help desks
  • Ability to market your property to active corporate and leisure travel agents through THOR’s multi-award-winning publications (available at an additional fee)

Premier Plus Membership – USD $1,399

Everything in the Premier Membership, with the following enhancements:

  • A 20% discount off all THOR advertising for the entire 2021 year
  • Unlimited property photos (all photos attained via Travelport HCP) displayed in the THOR Hotel Navigator
  • Logo (attained via Travelport HCP) displayed in the THOR Hotel Navigator
  • Top placement and highlighted designation in the THOR Hotel Navigator

GO FURTHER with THOR - Optional Add-On: $299

  • Add on to either the Premier or Premier Plus Membership
  • Flexible Rates displayed on all Travelport GDS PCCs using rate access code 4TM
  • Reach up to 65,000 additional agencies

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Marketing Opportunities:

GOLD – USD $3,535

  • (2) Standard Ads in Supplier Notes email newsletter
  • Sixth Page Ad in THOR Advantage magazine
  • Digital Interstitial Ad-Interactive in THOR Advantage magazine
  • Leaderboard Banner Ad on the THOR website

SILVER – USD $2,475

  • (1) Square Ad in Supplier Notes email newsletter
  • (1) Standard Ad in Supplier Notes email newsletter
  • (1) Sixth Page Ad in THOR Advantage magazine
  • (1) Leaderboard Banner Ad on the THOR website

BRONZE – USD $1,865

  • (2) Standard Ads in Supplier Notes email newsletter
  • Sixth Page Ad in THOR Advantage magazine

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Late Submissions: Please contact Lenora Minassian with any questions at consortiasales@preferredhotels.com or dial +1 949 719 3345

*Participation fees will be invoiced directly by Preferred Hotel Group, Inc.