Hickory Global Partners

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Profile:

HICKORY BACKGROUND

For over 40 years, Hickory Global Partners has been the go-to industry-leading global alliance for travel agencies, corporate travel departments (CTDs) and corporations. We are a membership-based organization that year over year has experienced significant growth in new members that dramatically benefit from our offerings. 2019 YOY total room night production growth garnered an increase of 6% and HFH/EZR a 12.8% increase.

In recognition of the impact of COVID-19, there will be no price increases to be part of our Hotel Program for the second year in a row. HICKORY will also offer hotels that submit RFPs by the due date a $295 marketing credit for existing hotels participating at the Gold, GoldPlus or Platinum levels, hotels that are new to the program will have the opportunity to load rates for the remainder of 2020-2021 upon acceptance

BENEFITS

  • Reach over 2,500 Pseudo City Codes (PCCs) for corporate travel agencies, corporate travel departments (CTDs) and corporations in 1600 locations and 33 countries that book in the neighborhood of $2 Billion in hotel spend annually
  • Business mix is 75% corporate, 25% leisure, meetings and events  Increase your market share and discover new revenue streams for your business on a worldwide basis
  • HICKORY members will not only book your special negotiated HFH rate code, but also your hotel’s special rate offers via our promotional EZR rate code (included with participation).
  • We leverage our world-class Air Program, which includes almost 100 airlines, to our members on a complimentary basis. HICKORY members are required to book hotels in our Hotel Program to participate.
  • Increased bookings via SmartBook™ (HICKORY’s OBT and Group and Meeting Booking Solution). Integrates the HICKORY Hotel Program rate access codes for non-GDS users and offers integrated meeting and group access/ electronic RFPs.

HICKORY has a primary and a secondary rate access code available for rate loading across all major GDS:

  • Primary: HFH
  • Secondary: EZR

Additional Company Information:

How To Work This Account:

2021 Hickory Global Partners Requirements

HFH Preferred Rate Requirements:

All HFH rates must be BAR with no cancellation fees, no room night minimums, room night maximums, weekend stay requirements, inventory controls, customer loyalty/honors/rewards program or other such restrictions.

Maximum of 10 blackout periods, up to 20 blackout days accepted.

Last Room Availability

Rate parity applies. Must be in parity with all other unrestricted rate programs offered

Commissionable 10%

EZR Promotional Rate Requirements:

EZR is a promotional rate option that offers hotels the opportunity to increase market share and revenue by maximizing distribution of all inventory that does not qualify for the HFH rate code

EZR rates are commissionable promotional, value added, customer loyalty/honors/rewards program and otherwise restricted rates

Customer loyalty/honors/rewards program rates should be loaded on the EZR rate code

Last Room Availability

Rate parity applies. Must be in parity with all other unrestricted rate programs offered

Commissionable 10%

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GOLD – US $889

  • Distribution of preferred rates on the HICKORY primary rate access code HFH on all GDSs (Amadeus, Sabre, Travelport)
  • Complimentary access to load rates on our secondary rate code EZR for your promotional offers
  • Automated GDS rate audits to ensure the hotel-negotiated rates are bookable
  • Hotels that choose to participate in the HICKORY Block Space Program via the bid submission receive complimentary marketing
  • Property listing in HICKORY’s Online Directory (features include hotel name in bold font, detailed property description, photos , amenities list, satellite street map view via Google and so much more)
  • Expanded distribution through strategic partnerships that offer our hotel supplier partners new revenue opportunities and better access to in-market travelers
  • Innovative analysis and reporting that helps our hotel partners to more effectively manage and grow their businesses

GOLD PLUS – US $1,299

Participation + Marketing Bundle

  • Includes all benefits of GOLD (above) plus marketing tactics (listed below) with dedicated Account Manager
  • 1 Deals Email Ad Insertion
  • 3 Clicks (links attached to HICKORY Deals Emails)

PLATINUM – US $2,309

Participation + Marketing Bundle

  • Includes all benefits of GOLD (above) plus marketing tactics (listed below) with dedicated Account Manager
  • 2 Deals Email Ad Insertions
  • 1 Exclusive Email Ad Insertion (supplier spotlight)
  • 4 Clicks (links attached to Deals Email Ad Insertions)
  • Medium Rectangle Online Banner Ad (runs for 30 days on hickoryglobalpartners.com)
  • 3 Social Media Posts (LinkedIn, Facebook, Twitter, Instagram)

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HICKORY Block Space Program – Free Marketing Opportunity

Minimum of 2 rooms per day required, 25 blackout days permitted. Receive 2 Email MARKETING PLACEMENTS distributed to our agency partners in CLICKS

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Late Submissions: Please contact Lenora Minassian with any questions at consortiasales@preferredhotels.com or dial +1 949 719 3345

*Participation fees will be invoiced directly by Preferred Hotel Group, Inc.