Virtuoso

Virtuoso is the industry’s leading leisure travel network. This by-invitation-only organization comprises 22,000 elite travel specialists associated with over 1,100 travel agency partners in 50 countries and their combined database of more than a million affluent travelers, as well as over 2,000 of the world’s best travel providers and premier destinations. These independent travel agencies receive sales, marketing and technology support, as well as exclusive services and products as a result of their membership in Virtuoso. The network’s member agencies generate more than $30 billion annually in travel sales, making the group the most powerful in the luxury travel segment. Their relationship with over a thousand of the finest travel companies provides the network’s clientele with exclusive amenities, rare experiences and privileged access.

 

BECOMING VIRTUOSO

The Virtuoso Hotels & Resorts Program brings together the world’s finest properties and the world’s most knowledgeable travel consultants. Embracing a variety of hospitality providers, each in their own way the “Best of the Best,” the following are prerequisites for participation in the Hotels & Resorts Program:

  • Five-Star Deluxe classification.
  • Provide 5 Virtuoso Travel Advisor references who have booked or personally experienced the property.
  • Must be open a minimum of 90 days
  • Property should be in a desirable or unique geographic location.
  • Must already be receiving production from our Virtuoso advisors.

The above conditions must be met for a property to be considered.

 

HOTELS AND RESORTS PROGRAM REQUIREMENTS

  • Best Available Rate or better
  • Complimentary Daily breakfast
  • One additional customized amenity
  • Complimentary Wi-Fi
  • Room Upgrade upon availability
  • Early check-in/late check-out upon availability
  • Minimum 10% commission required

 

BENEFITS

  • $100 USD equivalent Food & Beverage credit to be utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full)
  • Complimentary Breakfast for two daily for duration of the stay
  • Upgrade on arrival, subject to availability
  • Priority Check In/Check out based on availability

 

COST

The cost of participation on average can vary depending on the property size (0-50, 50-100, and over 100 rooms) and destination.

 

TIMELINE

Applications can be submitted throughout the year.

Hotel Board meets 1-2 months to review applications.

 

APPLICATION

Participation is by invitation only. If your property is considered a likely candidate, they will forward an application with details about participation. Your completed application will be considered, pending the verification of member agency references and evaluation of your proposed amenity and rate offerings.  All applications are reviewed and voted on by a representative committee of travel agency owners.

Virtuoso Flyer Link

 

RATES VISIBILITY

Kindly ensure to activate the BE Channel to be able to visualise the rate in the Preferred Travel Advisor Portal.

 

How to Work This Account:

If you are a Virtuoso hotel, please be sure to service Virtuoso agencies via sales visits. For more information, contact your Preferred Hotels & Resorts Leisure Sales representative. You can also visit www.virtuoso.com

 

Rick Stiffler

Senior Vice President, Global Sales - Leisure

Preferred Hotels & Resorts

Beyond Green

Office: +1 212 541 7226

rstiffler@preferredhotels.com

rstiffler@staybeyondgreen.com

 

Kathleen Robb

Vice President, Global Sales North America

Preferred Hotels & Resorts

Beyond Green

Office: +1 312 356 9573

krobb@preferredhotels.com

krobb@staybeyondgreen.com

 

Carolyn Holmes

Vice President Global Sales Asia Pacific

Preferred Hotels & Resorts

Beyond Green

Office: +61 2 82151589

Mobile: +61 413 060533

cholmes@preferredhotels.com

cholmes@staybeyondgreen.com