Preferred Hotels & Resorts has strategic partnership agreements in place with key meetings and events clients globally. These are preferential sourcing relationships intended to drive incremental meetings and events business to our member hotels globally, where we are recognized as a preferred partner.
Global Partnerships:
How do the Global Strategic Partners benefit you?
- Enhanced visibility via Cvent
- Deeper penetration to all planners and market intelligence about the groups at all levels. Access not only to buyers but also talking to owners of the accounts.
- Opportunity to engage in leadership/team retreats
- Live engagement from their teams at industry events
- These are all global agreements that touch Europe and Asia as well as North America
- There is an incentive for these partners to promote Preferred Hotels over other brands
Regional Partnerships:
How do the Regional Strategic Partners benefit you?
- These are more regionally focused accounts
- Smaller third party relationships
- Designed to get us more exposure to their teams and increase production
- Preferential sourcing to Preferred
- Ability to participate in their partner/supplier events
- Additional exposure to present portfolio updates quarterly to teams via webinar
- Preferred status in Cvent and increased visibility
- Internal communication broadcasts
