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Revenue & Distribution

Preferred Hotels & Resorts supports each member hotel to maximize the effectiveness and revenue production of the Preferred Hotels & Resorts distribution network, products, and services.

This is done through certified Hotel Revenue Optimization Directors (“HRODs”) who are assigned to hotels within a geographic region. Our team of more than 20 managers in 12 offices globally represents a diverse range of talent with more than 200 years of combined industry experience.

The service includes, but is not limited to:

  • Strategic support for our distribution network, central reservations system, and ProTools, PH&R’s Revenue Management Toolbox. HRODs help hotels to determine the best way to use our products, services, and systems to generate profitable bookings

  • New and existing hotel systems implementation, and reservations and general process training, which are conducted via webinar, at regional locations, and on-site at member properties

  • Regular Business Review Reporting with consultative recommendations for improved revenue production for each hotel

  • Communication of important Best Practices for revenue optimization