Preferred Hotels & Resorts supports each member hotel to maximize the effectiveness and revenue production of the Preferred Hotels & Resorts distribution network, products, and services.
This is done through certified Hotel Revenue Optimization Directors (“HRODs”) who are assigned to hotels within a geographic region. Our team of more than 20 managers in 12 offices globally represents a diverse range of talent with more than 200 years of combined industry experience.
The service includes, but is not limited to:
- Strategic support for our distribution network, central reservations system, and ProTools, PH&R’s Revenue Management Toolbox. HRODs help hotels to determine the best way to use our products, services, and systems to generate profitable bookings
- New and existing hotel systems implementation, and reservations and general process training, which are conducted via webinar, at regional locations, and on-site at member properties
- Regular Business Review Reporting with consultative recommendations for improved revenue production for each hotel
- Communication of important Best Practices for revenue optimization