We are here to Help

It’s a devastating reality that millions of hospitality professionals have been laid-off or furloughed due to COVID-19. As borders and businesses begin to reopen, global citizens are making plans to travel once again, and many owners and operators are preparing to reopen their doors and begin welcoming guests back – albeit with limited staff.

To ensure a successful, turnkey reopening, augment your staff with PHG Consulting – a sister division to Preferred Hotels & Resorts and Beyond Green -- leveraging our experts in key areas including revenue management, sales, public relations, social strategy, digital marketing, and more.

Strategic Support

  • Do you need or can you afford a full-time dedicated revenue resource?
  • Do you need sales support before you can afford to bring back your team?
  • Do you need help in creating targeted marketing efforts such as PPC and email campaigns?
  • Are you looking for public relations experts who have the ear of influential media to help spread the word of your reopening or new positioning (i.e. safety standards) and looking to engage a partner who can work with you on flexible terms for targeted programs?
  • Do you need someone to reassess your competitive landscape including pricing and mix of business strategies?

Do you need someone who can...

  • Review all channels to ensure you are open and available for bookings in the right places?
  • Manage your systems by updating rates and inventory?
  • Handle your rate loading in preparation for 2021?
  • Execute or coordinate marketing strategies?
  • Update your content and messaging to reflect any updated services and sanitation process?
  • Review your revenue management system to ensure its configured for optimization?
  • Create compelling messaging for consumption by traditional media and social media audiences?
  • Update or optimize your distribution channels?
  • Do a health check on your revenue – or sales – related systems?
  • Assess contactless technology and messaging solutions?

 

If you have any questions or are interesting in engaging a partner who can create and execute strategic programs to meet your property’s distinct needs, look no further than PHG Consulting. We are here to help fuel your success with both public-facing activities and back-of-house operations. We invite you to engage us as an extension of your team, accessing our expertise that covers every discipline within hospitality from revenue and sales for hire, system and content updates, media relations, strategic marketing, and so much more.

With a deep understanding of the difficulties that the COVID-19 pandemic has caused for all hoteliers – not to mention the uncertainties that lie ahead – we would like to offer member hotels represented within the Preferred Hotels & Resorts brand the benefit of accessing select services on a complimentary basis, as well as other services at a significant discount.

For more information, please reach out to Kathleen Cullen, SVP  at KCullen@phgConsulting.com (+1 925 817 9106) or visit www.PHGConsulting.com.

Additional Areas of Interest

Asset Development

Visuals including pictures and signage will be key in sending the right messages and impressions to guests. Now is the time to reimagine images of a crowded bar or lobby, or even a phrase like “family-style dining.” Let us connect you with our experts who can help you redesign this messaging.

Spatial Design Services

As you navigate expectations of continued social distancing, let us connect you with our experts who can help you rethink the best commercial ways to use space at your hotel - existing areas such as restaurants and lobbies – as well as how to repurpose meeting spaces.

Spa & Wellness

An overall focus on wellbeing, health, and happiness will continue to grow in popularity. Let us connect you with our experts on what the future may look like and how you can position yourself to address this growing consumer need in a way that will strengthen your hotel positioning and bottom-line revenues.