Lindsey Ueberroth
CEO, Preferred Hotels & Resorts
Lindsey Ueberroth is CEO of Preferred Hotels & Resorts and a member of its Board of Directors. Since joining the company in 2004, Lindsey has helped solidify the position of Preferred Hotels & Resorts as an iconic global hospitality brand, a preferred partner for independent hotels and resorts, and a trusted resource for travelers seeking an authentic, independent luxury hotel experience.
In March 2015, Lindsey spearheaded the rebranding of Preferred Hotel Group to Preferred Hotels & Resorts, which represented the onset of a new consumer-facing strategy for the company. The new brand architecture redefined the way the hotel experience is rated, not by tiers or stars, but by experiences, to create stronger clarity for the world-class collection of independent hotels and resorts within the company’s portfolio among travelers, independent hoteliers, and travel partners.
During her tenure as president, from June 2010 to February 2014, Lindsey’s leadership of Preferred Hotel Group helped the company’s global portfolio of member hotels successfully emerge from the worldwide economic downturn by doubling total year-end reservations revenue and generating a 25% increase in Average Daily Rate (ADR). Under her direction, the company also launched the innovative points-based I Prefer guest loyalty program; executed the introduction of three distinct brands that represented hotels and resorts in the design, boutique, and serviced residences niche categories; marked first-time presence in more than 20 new countries; and formed strategic partnerships with small hotel brands that expanded the company’s reach into key markets across the globe.
Before joining Preferred Hotels & Resorts, Lindsey was an account executive at Ambassadors International, Inc., a global meetings and incentives company. Prior to that, she was a management consultant at Andersen Consulting (now Accenture).
Lindsey also serves on the Board of Directors for Historic Hotels of America. She is an active member of the U.S. Travel Association and the Young Presidents Organization.
A graduate of Wake Forest University, Lindsey has traveled to more than 100 countries.