Cost Structure & Plus-Up
Preferred’s base-level PPC is included in your co-operative marketing participation, at no additional cost.
For hotels looking to drive even more visibility and performance, incremental investment through Plus-Up tiers are now available.
Plus-Up Tiers
Plus-Up investments are dynamic and tailored to each hotel. During the Marketplace enrollment process, you’ll see recommended budget ranges specific to your hotel. Plus-Up tiers are optional and built to scale with your business goals, seasonality, and marketing priorities.
| Tier 1 | Adds momentum above base-level Marketplace spend |
| Tier 2 | Broadens reach and increases conversions, increases both budget and bidding strength |
| Tier 3 | Optimized for maximum bookings and ROI |
FAQs
Does this replace my hotel’s own paid search efforts?
No. It’s designed to complement—not compete with—your existing strategy.
Can I see results for my property?
Yes. Upon request, hotels may receive high-level reporting on impression share, CTR, and booking activity. Please contact your Regional Director for more information.
How does this help with AI-powered search?
We’re testing ad placements in Google’s AI Overviews and optimizing metadata to help surface your hotel in emerging formats.
Can I tailor my hotel’s targeting to key source markets or specific destinations?
Yes. To discuss your hotel’s strategy, please email themarketplace@preferredhotels.com.
What if I don’t invest in Plus-Up?
You still benefit from base-level PPC included with co-operative marketing participation. Plus-Up is entirely optional and intended for hotels looking to drive more competitive visibility and ROI.
Can I opt out of the program?
Yes, with 30 days’ written notice. However, participation helps protect your share of voice in a competitive digital landscape.
