Preferred Hotels & Resorts is proud to continue its long-standing partnership with Choice Hotels®, a global hospitality leader with a robust Choice Privileges® loyalty program boasting 61 million members. This collaboration allows Choice Privileges® members to redeem their loyalty points for stays at participating Preferred Hotels, creating a valuable, opaque revenue stream for hotels.
The renewed program introduces a dynamic rate model that replaces the previous static structure, offering more flexibility and revenue management control. With a seamless booking integration and strong marketing support from Choice Hotels, this initiative is designed to drive incremental bookings and elevate brand visibility among high-value travelers. See more information and media examples here.
43% of Choice Privileges® members have a Household Income of $100K+
The Choice partnership is built around a dynamic rate plan offering 15% off Best Available Rate (BAR). The rate is opaque, meaning it is not publicly visible or bookable through standard channels, and is exclusive to Choice Privileges® members.
Rate Details:
Reservations made through this program are pre-paid Preferred Partner bookings, with reimbursement handled directly by Preferred Travel Group, Hotel receives 85% of BAR via monthly invoice credit.
Payment & Reimbursement Guidelines:
