Preferred Hotels & Resorts has partnered with Aeroplan, the loyalty program of Air Canada, to offer a unique opportunity for member hotels to tap into a high-value, travel-savvy audience. This partnership enables Aeroplan members to redeem their miles directly for hotel stays at participating Preferred properties, creating an opaque and incremental revenue stream for hotels.
With over 9 million Aeroplan members and access to 50 million annual Air Canada passengers, this program is designed to increase visibility, drive bookings, and expand reach across Canada and beyond. See more information and media examples here.
Program Overview
This initiative is centered around a dedicated rate plan that offers 20% off Best Available Rate (BAR) exclusively to Aeroplan members. The rate is loaded across all room types and is designed to be opaque, non-commissionable, and exclusive to the Loyalty Travel Channel. Your Hotel's default cancel and guarantee policies are applied. The rate is net, non-commissionable, black-out dates can apply.
There were over 5,000 room nights booked by Aeroplan members in 2024 alone.
Key Rate Details:
This rate is not available via GDS, booking engines, or other public channels. It is exclusively distributed through the Loyalty Travel Channel, ensuring targeted exposure to Aeroplan members.
Bookings made through this channel follow a Virtual Credit Card (VCC) payment model, simplifying transactions and ensuring secure payment handling.
Payment Guidelines:
The credit card used at booking is for guarantee purposes only. Hotels should confirm payment details with the booker before processing.