Preferred Hotels & Resorts has partnered with AARP, a US nonprofit, serving over 37 million members aged 50 and older. AARP empowers its members to live life on their own terms, offering advocacy, community support, and exclusive benefits across travel, entertainment, finance, and more. See more information and media examples.
This partnership provides Preferred Hotels with access to a highly influential and affluent demographic. AARP members represent one-third of the 50+ population in the U.S. and hold 83% of household wealth. The program is designed to deliver value to both guests and hotels through exclusive benefits, enhanced loyalty rewards, and a publicly visible rate strategy.
53% of Americans are aged 50 or older, and they represent 83% of household wealth in the US.
The AARP rate plan offers a minimum 3% discount off BAR, with added benefits funded by Preferred Hotels & Resorts. This rate is publicly available and designed to be the lowest non-restricted rate offered to I Prefer members.
Rate Details:
AARP members booking through this rate are automatically upgraded to Gold Tier I Prefer status, unlocking a suite of premium loyalty benefits. These benefits are designed to enhance the guest experience and encourage repeat bookings, while reinforcing the value of I Prefer membership.
Gold Tier Benefits Include:
