Brand-Wide Promotions

Marketing

Program Overview

Brand merchandising campaigns promote the entire Preferred Hotels & Resorts portfolio, driving awareness and bookings for both the brand and participating hotels. These campaigns showcase the unique experiences and exceptional service offered by our properties worldwide. For 2026 there are two core campaigns offered:

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Unforgettable Moments

Highlighting how travelers experience “unforgettable moments” at your remarkable properties, showcasing the genuine hospitality, rich histories, and locations not found anywhere else.

The Offer: Daily breakfast for two, room upgrade (subject to availability).

This program allows to provide a compelling offer without diluting BAR. See customer journey here.

Cyber Sale

Join our Cyber Sale global campaign featuring a compelling discount to capture traveler attention during the highest booking period of the year. This package promotes your hotel with a limited-time offer designed to drive incremental bookings and increase I Prefer member engagement.

The Offer: 35% off BAR

Did You Know?

All brand-wide promotions are open to all Preferred Hotels & Resorts members, no participation in Marketing Solutions required.