A curated collection of independent hotels where wellbeing is thoughtfully integrated across the guest experience, supporting restoration, balance, and connection.
What is Preferred Wellbeing?
Preferred Wellbeing is a curated designation from Preferred Hotels & Resorts, recognizing independent hotels where wellbeing is seamlessly integrated across the guest experience.
Rather than a standalone offering or add-on, wellbeing is expressed through design, service, cuisine, nature, culture, and the overall pace and feel of the stay. Each participating hotel is selected for its ability to support meaningful restoration, balance, and connection.
Preferred Wellbeing provides travelers and travel advisors with a trusted way to discover and book credible wellbeing experiences within the Preferred portfolio, while offering participating hotels enhanced visibility, storytelling support, and commercial opportunity.
Quick Links & Resources
To support both understanding and activation, access the key program documents below:
Our Approach to Wellbeing
At Preferred Hotels & Resorts, wellbeing is defined by how guests feel during and after their stay.
The program focuses on:
Preferred Wellbeing is:
Preferred Wellbeing Pillars
Preferred Wellbeing is built on five core pillars that guide hotel selection and storytelling. These pillars describe guest outcomes and experiences, not amenities.
RESTORE
Deep rest and nervous system ease
Supporting calm, sleep, and recovery through thoughtful design and environment
VITALITY
Movement, nourishment, and everyday wellbeing
Encouraging balance through cuisine, activity, and connection to the natural environment
CONNECT
Meaningful connection to people and place
Fostering belonging through culture, nature, and intuitive service
LONGEVITY
Support for long-term wellbeing
Empowering guests through learning, personalization, and forward-looking practices
RESPECT
Care for people, place, and environment
Reflecting integrity through sustainability, ethical operations, and human-centered hospitality
View the full Preferred Wellbeing qualification criteria HERE.
Eligibility & Participation
Preferred Wellbeing is an invitation only program.
Participating hotels are thoughtfully selected based on alignment with the program pillars and evaluation across a defined set of wellbeing criteria. The program recognizes and elevates existing strengths rather than requiring new operational changes or new program development.
Hotels that believe they align with the Preferred Wellbeing framework can contact fueberroth@preferredtravelgroup.com for future consideration.
Hotel Toolkit & Activation Resources
Preferred Wellbeing is supported by an integrated global strategy spanning marketing, PR, social media, digital, and corporate communications.
Preferred Wellbeing is designed not only as a designation, but as a platform to support hotels in telling their wellbeing story effectively and reaching the right audience.
The Preferred Wellbeing Hotel Toolkit HERE provides practical guidance and ready-to-use resources to help hotels activate the program across their own channels.
The toolkit includes:
• Messaging guidance aligned with Preferred Wellbeing positioning
• Social media and content recommendations
• PR and storytelling guidance
• Visual direction and examples
• Best practices to integrate wellbeing into hotel marketing
Program Strategy & Go-to-Market Approach
Preferred Wellbeing is supported by an integrated global strategy spanning marketing, PR, social media, digital, and corporate communications.
View the Full Program Strategy & Go-to-Market Framework HERE.
Why Preferred Wellbeing Matters
Preferred Wellbeing positions participating hotels within a high-growth segment of luxury travel.
Preferred Wellbeing launched publicly in May 2026 and is designed as a long-term platform that will continue to evolve over time.
