Always-On Exposure. Zero Media Spend. Measurable Results.
I Prefer Hotel Rewards' new Affiliate Marketing Program—powered by Rakuten—connects your hotel to a global network of travel influencers, publishers, and loyalty platforms to capture incremental bookings and expand your digital reach.
With affiliate marketing projected to grow globally to over $31 billion by 2031, accelerating I Prefer's affiliate program through Rakuten is a strategic priority.
Preferred Travel Group (PTG) has partnered with Rakuten, a global leader in performance marketing, to launch an affiliate marketing program for I Prefer Hotel Rewards. This program enables a curated network of travel publishers, influencers, and bloggers to promote I Prefer across digital platforms and earn commission for driving bookings.
The I Prefer Affiliate Marketing Program leverages Rakuten’s global network to increase visibility for participating member hotels and drive incremental bookings. This initiative aligns with PTG's performance marketing strategy—paying only for results, not impressions. Rakuten’s travel solution is backed by AI-driven forecasting, conversion modeling, and partner optimization tools, offering brands superior ROI compared to traditional digital channels.
Key Objectives
Benefits of Affiliate Marketing with I Prefer x Rakuten
Affiliate marketing through I Prefer x Rakuten delivers measurable results without any financial burden. By leveraging Rakuten’s premium global affiliate network, participating hotels gain visibility across trusted third-party sites, blogs, and loyalty platforms—at no upfront cost.
Key Advantages
Participation in the I Prefer Affiliate Marketing Program is fully funded by PTG under your existing agreement. This means there is no cost to hotels for affiliate commissions, platform fees, or program management.
PTG has secured competitive commission rates across major affiliate networks to ensure strong visibility and performance for participating hotels. All commissions and associated fees are paid directly by PTG—hotels will not receive any invoices related to affiliate activity.
Hotels participating in the I Prefer Affiliate Marketing Program can reach millions of potential luxury travelers through trusted affiliate partners—at absolutely no cost to you. It’s one of the easiest ways to boost bookings and brand visibility without lifting a finger.
FAQs
How do hotels participate in the program?
All hotels participating in I Prefer are automatically included under your existing agreement with PTG. No additional contracting or setup is required.
Do hotels need to provide creative assets?
PTG manages all creative production and makes approved banners and content available to affiliates through Rakuten.
How are commissions calculated?
Commissions are calculated on net room revenue (excluding taxes, fees, and ancillary services) for confirmed bookings attributed to affiliate traffic. All commissions and associated fees are covered by PTG. Hotels incur no commission expense.
Where will offers and campaigns appear?
Offers and campaigns may appear on vetted affiliate websites, including travel blogs, loyalty communities, metasearch partners, content creators, and select cashback/reward platforms.
Can I opt out of the program?
Yes, with 30 days’ written notice. However, this zero cost model offers a future-forward, high-ROI channel for capturing incremental bookings.
