How to Implement the Flexible Member Rate (COVID-19 Recovery Initiative)

With the ongoing recovery from the global pandemic, we stand behind our promise to reward our loyal I Prefer Members with the flexibility they are seeking, along with the benefits, value, and recognition they expect. Based on the strong performance shown by the Flexible Member Rate since its launch in May 2020, we are pleased to extend the Flexible Member Rate for bookings and arrivals through December 31, 2021.

The Flexible Member Rate varies from the Standard Member Rate as follows:

  1. Set the discount at a minimum of 10% off BAR

  2. Rate to be fully cancellable with a credit card guarantee at the time of booking. The rate will display as “Member Rate-Flex Cxl thru 2021” and your GDS description will read, “CANCEL ANYTIME-NO CXL FEE. CANCELS NEVER CHARGED.”

As always, the Member Rate (whether Flexible or Standard) can be revenue managed as your business requires.

The Flexible Member Rate will be communicated through various complimentary initiatives including, but not limited to:

  • Inclusion in our I Prefer new member "welcome" email stream

  • A dedicated page on our brand websites featuring participating hotels

  • Advertising to drive awareness and new program enrollments

  • Public Relations initiatives


To participate in the I Prefer Flexible Member Rate, send an email to loyalty@iprefer.com to get started.