The gated I Prefer Member Rate is the perfect way to drive demand, recency, and frequency using the marketing and promotions we run - at no cost to you - via our various I Prefer initiatives. The rate is a minimum discount of 3% off BAR and exclusively available to I Prefer Members. Use the Member Rate as a way to drive direct bookings and attract guests from across the I Prefer network.
Note that, per the contractual agreement, the I Prefer Member Rate must be the lowest available unrestricted rate offered publicly by the hotel online.
